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Five Trusted Link Building Techniques that Work in 2015

Internet marketers are always searching for the latest, greatest technique to boost numbers. While it’s important, especially in digital marketing, to always keep one eye on what lies ahead, it’s also equally (if not more) important to remain focused on what has and currently is working for you.
Photo Credit: Baitong333 via freedigitalphotos.netWhen it comes to link building, lots of things have changed over the years. As search engines have cracked down on spammy and automated techniques, it’s important now more than ever to be using trusted and true strategies that actually work. While there are lots of new creative link building techniques, there are also the powerful strategies that have been around for sometime and are continuing to produce great results.
So, what are the five most trusted link building techniques that you can count on in 2015 (and beyond)? Check them out here. 

Guest Posting 

The most tried and true of all techniques lives on!
Yes, it’s 2015, and yes, guest posting is still one of the most tried and true link building techniques. Don’t let people tell you guest posting is dead, because it’s not. While it’s quite clear and obvious that guest posting has significantly changed from what it used to be, it’s by no means dead, and in fact it’s alive and well.
In terms of how guest posting has changed, it’s in fact become a much more legit form of link building than it used to be. While what once might’ve been easily automated and done in large scale numbers is now pretty much unattainable unless completed on a more personal level. Conducting real outreach to quality blogs, with real accomplished writers and journalists, is how you’re going to get links in today’s digital marketing climate.
Guest posting in 2015 is less about the link you’re getting, and more about the quality blog post you’re posting. The link is an added benefit! 

How-To Guides 

Become an information powerhouse, and get links while you’re at it!
Creating informative, niche how-to guides and hosting them on your website or blog is another great step to take in order to start gaining valuable links. It might take a significant amount of time or a lot of effort to create a guide valuable enough to really help you get good links, but the time and effort you put in will come back to you tenfold.
Using videos, images, quotes, and more in your how-to guides is imperative if you want to see them turn into link building powerhouses. Once you’ve built up a solid guide (or, for best results, multiple guides) it’s time to start promoting them. Conduct blogger and influencer outreach to a variety of different outlets, and share the guide with them. Share it constantly on social media, and be sure to target niche specific people and blogs.
Building how-to guides is a link building strategy that, with enough effort put in now, will pay off for many years to come. 

Expert Interviews 

Be the source of expert information, and the links will follow.
Conducting interviews with experts in the niche you’re link building continues to be one of the greatest ways to gain a high number of valuable links. While it’s a strategy that requires a lot of waiting, and a lot of time to put together and finally get live, it’s something that is almost a sure-fire bet to get a number of great links while at the same time networking with some of the more known names in the industry.
Craft a personal email with a number of questions for the expert that you’d like to interview. If you want this piece to just focus on one expert, that’s fine, but ideally you’ll craft a blog post or content page with quotes and analysis from a handful of experts, as this will likely get you the most links. Once you’ve collected the answers and quotes, and have packaged the content together, reach back out to the expert with what you’ve come up with. If you put a lot of work into it, it will show, and you’ll likely get some social shares and a link back to your work.
Consider reaching out to many more experts than you want or think you’ll need, because chances are many will flat or ignore your emails for whatever reason. 

Event Sponsorships 

Look to find sponsorship opportunities in your niche, and you’ll get relevant links.
Sponsoring events is another excellent link building strategy that companies across many niches are utilizing in 2015. Depending on the size of the event and level of sponsorship, the potential of gaining a huge number of quality links is substantial. Events such as conferences typically list every single sponsor, and as other blogs start writing about the event there’s a chance you’ll get some links back that way too.
While sponsoring events is a great way to get links, it’s important to keep in mind that there is a chance these links will eventually get removed. Use various search queries to find good events that you can sponsor. 


One of the more up and coming link building techniques that more and more companies are starting to utilize is offering scholarships. Offering scholarships sort of follows the same idea as sponsoring an event, but scholarships will likely result in more links from more higher quality sites (and possibly for a cheaper price, too).
There are a myriad of locations out on the web that compile lists of scholarships available to high school or college students, as a helpful resource. Sponsoring a scholarship by offering, say, $1,000 to the winner will help your company appear on these lists. You build a page on your website with all the information needed to apply for the scholarship, and promote that page out to the scholarship aggregators.
While the initial startup cost of offering a scholarship might be high, chances are you’ll see a nice return on investment due to the number of high quality EDU links you’ll be getting. 

What works for you? 

All in all, these five strategies have worked for businesses small and large, for many years. Unless something dramatically changes, they’ll continue working in the future, too. But, just like with any online marketing strategy, it really boils down to what works best for you and your business, as it might vary dramatically from another business!
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9 SEO Basics That Everyone Should Know

https://media.licdn.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAAAHAAAAJGJlODI4YjdlLWZlZTQtNDRkNS1hYmY2LWFhNjBkNTBhMGY5NA.pngSEO, or search engine optimization, is the process of obtaining high rankings in Google Search. Yet Google algorithms change at such an alarming rate that it can seem impossible to keep up. Fortunately, rather than chasing the latest updates, simply staying the course can help you gain and maintain high rankings. Before you go looking for the most recent tips and techniques, make sure your basics are as good as you can possibly make them. Here is what you must know about basic SEO. 

1. SEO Is an Ongoing Process: 

Too often, business owners make the assumption that SEO is a one time commitment. The reality is that it is something you must continually monitor and tweak over time. Like regularly scheduled car maintenance or health checkups, keeping a close eye on your SEO can minimize the time and effort that is required to fix most problems. Addressing issues as soon as they occur is always better than putting them off. 

2. Content Is King: 

Long gone are the days of poorly written web pages stuffed with unnatural keywords. Today, SEO demands that you provide high-quality, authoritative content on each page. At a minimum shoot for 500 words, but 700 to 1,000 or more words are preferred. Organize your content for web readability, using lots of sub-heads, bullets, images, and other features to break up walls of text. 

3. Keywords Matter: 

Exactly which keywords you choose to optimize for makes a big difference in your success. Use Google’s Keyword Planner tool to identify relevant keywords your ideal prospects are searching to find your products or services. Then edit your web pages and/or create new web pages that are 100 percent focused on your target keywords. 

4. It’s NAP Time: 

NAP refers to your business Name, Address, and Phone number. Google reviews your NAP listed on your website, as well as your NAP listed on other websites across the internet. For example, business directories publish your NAP and this information needs to match the information listed on your website. If there are any discrepancies, then your search rankings will suffer. 

5. Above the Fold Is Where It Counts: 

“Above the fold” is from an old newspaper term that referred to the spot where the newspaper was folded. Today this phrase refers to the part of a web page that a reader can see without scrolling. Use this space to capture the attention of your prospect right away and encourage her to keep reading. Use engaging, useful, highly relevant content to minimize your bounce rate, or the percentage of people who click immediately back off of your page. 

6. Mobile Optimization Is Crucial: 

In today’s always-connected world, savvy shoppers move effortlessly between multiple devices, and they expect websites to travel with them. To take this into account, Google released an update to their algorithm in April 2015 in order to include mobile-friendly factors. In other words, if your website is not easy to use on a mobile device, then your search rankings will suffer. 

7. Get Fast Results from Local SEO: 

Local SEO is the process of optimizing your Google My Business profile for searches within your local area. For example, when you search for a nearby dentist, then you’ll see a map in the Google results along with dental offices near your neighborhood. Those “map” results are the Google My Business results. Ranking your profile on the first page is typically easier and faster than traditional SEO to rank your website. The key is to complete and verify your profile, ensure your NAP is consistent across the internet, submit your business to online directories, and encourage your customers to post reviews on your Google My Business profile. 

8. Social Media Cannot Be Ignored: 

Social media has become an increasingly important part of a solid SEO strategy. As stated above, content is king and social media is the content superhighway. Engaging, high quality content can be shared virally across social media sites like Facebook and Twitter, which in turn drives more visitors, more links, and more conversations that can help improve your search rankings. 

9. Tracking Is Essential: 

Without tracking in place, how could you possibly know which parts of your SEO campaign are working and which need some help? Google Analytics is a powerful and free tool that lets you analyze your search rankings and user behavior on your website. Use the data to determine which web page rankings are driving traffic and conversions, and which web pages are on the 2nd page of Google and just need a little push.
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Top 10 Video Monetization Platforms – It’s Not Just YouTube

This not another list of video monetization platforms because at AdNgin we have the publishers’ concerns in mind. We know that monetizing videos is one of those concerns. But a constant supply of quality video content is even more difficult. That’s why we included a few video monetization platforms that also provide contextualized content.
YouTube is the biggest but definitely not the only video monetization platform out there. The fact is: as a video publisher or aggregator you have some excellent choices. 

The YouTube Trap 

It’s easy for publishers to fall into the trap. We start thinking of video monetization in YouTube terms. The ads preroll at the start of your videos, and then get out of the way for your content. But online video growth isn’t slowing down — and it won’t. Video publishers now get the benefit of new monetization platforms and strategies. Online video has started out by mirroring traditional TV models.
There are sponsored content, merchandise, content licensing, and even PPV (pay per view) platforms! But technological innovations mean that it’s hard to know what to expect in the future. For instance, what kind of effect will the Internet of Things have on video ads? Will we see personalized video ads that can identify us by DNA? This audience shift and monetization convergence isn’t going to stop so if you want to stay ahead of the monetization curve and make some extra revenue on the way check out these top 10 video monetization platforms you can start using today.
So what are the top 10 video monetization platforms for you to choose from?
  1. Brightcove
  2. Wochit
  3. Liverail
  4. Kaltura
  5. Facebook
  6. Youtube
  7. DailyMotion
  8. AdNgin Video Widget
  9. Matomy
  10. AdSense for Video 

1. Brightcove 

Brightcove is a platform designed with online marketing strategy at its core. Publishing with its Video Marketing Suite works great for lead generation. It lets you drive traffic back to your site to get the conversions. It even accounts for SEO factors and social media sharing. It has built in analytics to report the activity your videos generate. Live streaming is also supported. 

2. Wochit 

Wochit is a pretty cool platform. It allows publishers to be video creators by using the Wochit video library. You can combine various videos snippets into one storyboard and use your own voiceover to make it your own. It makes the whole process of video creation quick and very affordable. They will also provide publishers with video content contextualized to match their own website’s niche. 

3. Liverail 

Liverail got Mark Zuckerberg’s attention to the tune of up to $500 million. Facebook acquired them in 2014. That comes with the huge benefit of direct access to Facebook data. The result is people-based targeting. That’s why advertisers love it. Publishers love it because it can manage and optimize mobile and desktop demand sources, including direct advertiser relationships and third-party demand sources, all in one place. 

4. Kaltura 

Kaltura provides something similar to a YouTube channel on your home turf. However, since it is your home-turf, you have more control over how you want to monetize your content. They offer their Out of the Box Video Portal. It has some advanced integration options with other CMS platforms like WordPress. It also supports video overlays, calls to action, and email registration forms. This all helps with lead generation. 

5. Facebook 

Facebook offers video creators 55% of ad revenue in their pilot program. As of July 2015, they were working with selected partners in the program. Yet, to attract more video publishers to the network, this program will have to expand. When this happens, it will give video publishers a monetization platform with generous revenue sharing. Not to mention billions of precisely targeted eyeballs to get in front of. Look out YouTube? 

6. YouTube 

YouTube did over $4 Billion in ad revenue in 2014. We’d like to zero in on the competitors… but the list wouldn’t be complete without the platform taking its rightful place here. Facebook is emerging as a major competitor to youTube’s video monetization platform… but don’t predict its demise just yet, YouTube is already a well established monetization platform but when you’re owned by Google you can be sure they’re taking it easy. 

7. Dailymotion 

Let’s just call Dailymotion France’s answer to YouTube. Afterall, it is straight outta Paris, and one of the leading video platforms in the world. Their monetization platform has a similar feature set to Brightcove, but it pairs much better with a glass of red, and you may get to attract snooty premium advertisers by speaking with a French accent! 

8. AdNgin Video Widget 

Ok, so Adngin has a great option for you. As a part of our service, we offer an advanced video widget. AdNgin has partnered with WochIt to provide Google AdSense publishers with video content that matches their website’s content. That includes page by page contextual matching. How does this work? It’s actually very simple. With the same ease of use and efficiency that you can create multiple AdSense setups you can now add engaging new video content to your website. The videos are produced on daily basis and can be filtered by a topic and/or specific keyword. Just point and click your way to more engaged users. 

9. Matomy 

Matomy’s video network has a two sided approach that is similar to WochIt. They can provide video ads to run with your content or they can provide the video content itself. They work with leading International brands across all verticals. Their team works with you to create a customized plan for your site. The goal is to maximize engagement — and ad revenue. 

10. AdSense for Video 

They say one of the best ways to attract people to you is to play hard to get. AdSense for Video is a program that lets you monetize video on your own platform (outside of YouTube). But you still run AdSense ads and share revenue. They have a signup form for you to apply. Beware. They require your videos to have more than 2 million impressions on a monthly basis. If you are achieving that level of views, congratulations! If you’re not there yet, consider it a great goal.


This cool little tool was actually brought to our attention after this post went live. But, far be it from us to exclude a nifty solution from this list. Total-Apps provides a “donation” overlay with a call-to-action for viewers, and the videos can be uploaded with the overlay to Facebook. This could be a great solution for fundraisers who are looking for a new way to raise funds. 

What is your video monetization strategy? 

YouTube controls the most eyeballs for now and is easy to get start with. By the time you get to this spot, you’ll know that there are a bunch of different platforms. Each of them has their own unique strengths — and sometimes frustrating exclusivity.
Brightcove, Liverail, and Kaltura all give you more powerful publishing capabilities. They work on your own site. But you may find our AdNgin video module to be one of the most dynamic for you. It’s best equipped for discovering the right video and ad content mix that will get good results for your traffic and impressions level.
For now, I guess we’re going to go watch some Meok Bang live streams… while eating a measly peanut butter and jelly sandwich. It’s not the type of Le Cordon Bleu appetizers they must serve at Dailymotion… but, hey, it still goes great with a cold glass of milk.
Before you go, tell us which video monetization platform you’re currently using and which of our top 10 have you experimented with?
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How to Get More Safe Clicks to Your AdSense Ads

AdSense puts ads on your site, and you earn money when people click them. Therefore, you want as many people to click them as possible. Of course, the simplest solution would be to pay people to click them, at a lower rate than what you make from those clicks, so you still make money. Google doesn’t like this, and they monitor accounts for invalid click activity. If they find such activity on your account, they can close it, including keeping any money you “earned” in such a way.
In order to avoid account closure, you need to get more legitimate clicks. Safe clicks are good; transparently paid clicks are bad. So how can you get more safe clicks to your ads?

More != Better Than

For those programmers out there, you’ll recognize that != means “is not equal to.” More ads does not mean better. One of the worst things you can do with AdSense is litter every page on your site with as many ad units as possible. It’s often better just to have one well-placed ad unit on each page. Do some testing to see which works best for your site.
Text Ads

Consider Ignoring Image Ads

Google has gotten better about sponsored image ads in the last year or so, but they’re still pretty transparently banner ads, and many people have banner ad blindness these days. Textual ads are much more subtle and easier to get people to click. Contextual ads are the best, because when the content is relevant, they’re virtually indistinguishable from actual valid and valuable links.

Pay Attention to Fill Rate

Your fill rate is the rate at which your ads are filled with, well, actual ads. Just because you place ad code on your page, doesn’t mean someone is going to bid to put an ad in that place. You might find that your fill rate isn’t full, in which case you’re wasting space.

Place Ads in Hotspots

If you’re using image ads or you’re using specific textual ads, you have tight control over their placement. It’s a good idea to use a heatmapping tool to discover where the most potent hotspots on your site are, and work ads into those spots. You don’t want to replace your CTA button with an ad, of course, but you can put an ad near a commonly-clicked navigation button.

Run Google Experiments

Google Experiments

Google Experiments are an AdSense-exclusive method for split-testing ads that doesn’t require that you create two versions of a page, split your traffic, or anything else. You just set up your experiment and the code dynamically serves different ad layouts or content to your audience in a roughly 50/50 split. This is some of the easiest split testing you’ll ever find online, so take advantage of it!

Try Dramatic Tests

There’s something I like to call “testing tunnel vision” that comes up frequently in split tests. All too often, you’ll find one slightly-better version of an ad and you’ll run with it, trying every permutation until you get the most optimized branch off of the best path possible. Sometimes, you’ll follow this tributary with a fear of change, and you’ll end up missing a larger chance that leads to a much higher base ad. I recommend that you occasionally try something wacky, like dramatically changing up positioning, color or number of ads, just to see if it works. Most of the time it won’t, but you don’t lose much by trying.

Try a Left Sidebar

99% of the time, when you see sidebar ads, they’re firmly embedded in the right margin of the page. This is a great place to put them if you want them to be as easily ignored as possible. Instead, why not try adding them to the left of your content? This can give them a lot more exposure. Just make sure you’re not pushing your content out of the way; if you expose the horizontal scrollbar, you need to change your design immediately.

Make Yourself Mobile Friendly

Mobile Friendly
Mobile is the wave of the future with the Internet, and it’s no different for advertising. You’re going to want to make sure you have a mobile website, and that the ads you’re running on that mobile website are compatible with mobile devices. This isn’t automatic; you’ll need to use specific mobile code for your mobile site. Thankfully, Google has a nice tutorial for implementing that code.

Order Your Ads in HTML

Fun fact: when your site loads, each ad unit is loaded sequentially. The first unit to load gets the best ad selected for that page, and so on down the list. If you have three ads, but for whatever reason your footer ad is the first to load, it will get the best ad. Try shifting round the order of your ads so the one with the best exposure and CTR gets the best ad. It might result in a slight but significant bump in your clicks.

Write Better Content

You know what boosts your click rate? Having more people visiting your site. The more people there are visiting your site, the more exposure your ads have, and thus the more clicks they will get. Even if your CTR drops, the volume will make up for it.
In order to increase the volume of traffic on your site, you can buy traffic trough Google, Facebook or another site. On the other hand, this cuts into your profits significantly, particularly if the ads you’re running aren’t all that expensive.
Instead, try creating more content, and making that content better. The better the content, the more people will be interested in it, and the more people will share it on social media and around the web. More sharing means more traffic, more traffic means more clicks, ore clicks means more money.
There are a lot of ways to make your content better. Try writing about more popular subjects. Try creating evergreen guides and tutorials. Try following industry trends. Create weekly roundups of great content from around the web. Try digging really deep into subjects where you have access to data others don’t, and share that data. Making yourself a resource really helps boost your long-term growth.
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Today is the last day of Google as you know it

Google as you know it is about to change forever... ish.
The Internet giant announced Friday that it expects to transition its stock from "Google Inc" to "Alphabet" at the end of the business day, marking the official start of the next era of Google as part of a larger holding company.
The company first announced in August that it would create a new parent company called Alphabet, a move that some took to be a joke at first. Under the arrangement, Google will be just one — albeit by far the largest — of a suite of independent businesses operating under the Alphabet umbrella.

Versions of this corporate reorganization had been discussed internally for at least four years, according to multiple Google insiders. The goal: to free Google cofounder and CEO Larry Page up from running the business day-to-day so he could brainstorm the next Google.
"Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet," Larry Page, Google's cofounder, wrote in an announcement at the time. Page, previously the CEO of Google, forfeited that role to longtime executive Sundar Pichai and took over as CEO of Alphabet.
Sources say it also affords more C-suite positions to hold on to top talent as well as a greater level of independence to grow (and spin off) new businesses and make room to acquire multi-billion dollar companies.
The Alphabet conglomerate currently includes Nest, the smarthome device maker it acquired; Google X, its so-called "moonshot" division; Google Ventures and Google Capital, its early and late-stage venture capital arms; Calico, its life extension venture; Life Sciences (self explanatory); and Sidewalk Labs, focused on improving urban life. And, of course, Google.
More may be on the way: Google is reportedly planning to break out its robotics efforts into a separate division within Alphabet.
At least some changes may already be visible to the public: namely, Google's redesigned logo. As one source told us previously, Google was hesitant to make big changes to its iconic logo while Page was CEO. But with Pichai in charge, the pitch to update its logo for the era of smaller screens was an easier sell.
Not much will change on Friday for ordinary folks. On Wall Street, shares of Google will still trade with the tickers GOOG and GOOGL, following last year's stock split, but the corporate name will now be listed as Alphabet Class A Common Stock and Alphabet Class C Capital Stock.
The biggest changes are yet to come.
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Facebook is bringing profile photos to life with 7-second videos


Facebook is about to get more lively.
The social network announced on Tuesday it's testing a new feature called profile videos, which will let users upload seven-second clips instead of a static avatar. Check out the GIF below to see how it'll look.
Mashable animated GIF
iPhone users in California and the U.K. will be among the first to be able to upload short looping videos as their profile photos, starting at 11:00 a.m. PT/2:00 p.m. ET. The feature is expected to roll out to Facebook's larger user base in the near future. Facebook said the move is a part of an effort to help people further greater express their personalities and creativity on the site.
Profile videos will only loop when someone visit's the user's profile page
Profile videos will only loop when someone visit's the user's profile page — they won't appear when that person's status update shows up in your news feed. Instead, you'll see a frame for the video the user selects. Meanwhile, audio only plays in full-view mode when someone taps into the video; it won't play when someone is viewing your profile.

Facebook is also experimenting with allowing users to set up a temporary version of a profile picture that automatically reverts back to their previous profile picture after a certain time (i.e. if you want to use the Celebrate Pride filter for a week or use a certain photo when your favorite team is in the playoffs and have it change back soon after). The company is also adding a one-line bio field.

But profile videos are the biggest update to Facebook profiles since the rollout of Facebook Timeline. Although GIFs won't be supported by the new feature, the videos will create a similar aesthetic. For Harry Potter fans, it's reminiscent of how the Daily Prophet newspaper comes to life when someone reads an article.
The feature is also similar to Apple's Live Photos — which turns photos captured on one of the new iPhones into super-shot videos — but the new profile videos don't support Live Photos. (Facebook is expected to roll out broad support for Live Photos soon, however.) Profile photos also mirror Snapchat's animated profile avatars.
Facebook users with the feature can take a selfie video from their phone or upload any video up to seven seconds long. As of now, there are no size restrictions, and profile videos will automatically crop to the square size we're used to seeing on Facebook profile photos.
None animated GIF
When the feature has been rolled out to your profile, you'll see a tutorial at the top of your account that walks you through how to use it.

How to get started

  • Once you get the profile videos feature, visit your profile page and select "Take a New Profile Video" or "Upload Video or Photo" within the avatar section.
  • If you want to take a profile video directly via the feature, you'll need your phone. Tap the record button to start and it'll countdown (3, 2, 1...) and hit the button again to see your seven-second video creation.
  • To upload a video from your camera roll, click "Upload From Camera Roll" and select the one you want. It will preview to make sure you like what you see. Note: It can't exceed seven seconds, but it can be less. You'll need to trim the clip in another app if you want to use a longer video.
  • From here, you'll need to select a thumbnail, also known as the static shot that will show up in comments and Messenger.
  • After hitting save, your video will autoplay and friends will be notified in their News Feed (i.e. "Mohinder changed his profile video").
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Have You Tried WhatsApp Web Yet?

You know how you want to tell your friend about your weird dream last night, but you want to look like you are working really really hard? (Not that I EVER do this, BTW my dear Editor). Well, now there is a way! You can now WhatsApp from your computer.
WhatsApp Web enables you to scan the barcode on your computer screen with your mobile phone, and (still) using your mobile data you can now receive and send Whatsapp messages from Whatsapp Web.
Here is how to use WhatsApp Web:
1. Visit web.whatsapp.com on your PC
2. When WhatsApp is open on your phone:
According to WhatsApp FAQ:
On Android, Nokia S60 and Windows Phone: go to Menu > WhatsApp Web.
On iPhone: go to Settings > WhatsApp Web.
On BlackBerry: go to Chats > Menu > WhatsApp Web.
On BlackBerry 10: Swipe down from top of the screen > WhatsApp Web.
On Nokia S40: Swipe up from bottom of screen > WhatsApp Web.
3. Scan the QR Code on your computer screen with your mobile phone.
Scan The QR Code
Scan The QR Code
4. Now you can WhatsApp from your computer!

WhatsApp On PC
WhatsApp On PC
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10 Ways To Lower The Bounce Rate On Your WordPress Site

Every blogger or webmaster wants to lower their bounce rate and encourage visitors to spend more time on their website.

What is Bounce Rate?

According to the Google Analytics blog, a “Bounce” happens when a visitor exits your website right from the landing page, without going to any other page. This is an indication of how relevant the content was for the user and how engaged they were with your website.
Analytics Bounce Rate

According to Neil Patel, the average bounce rate across all industries is about 45%. Bounce rates for blogs are usually higher. The lower the bounce rate, the better was your visitor’s experience. So how do you lower bounce rate?
There are many ways you can encourage visitors to spend more time on your site. If you have a WordPress site, there are a number of plugins that can also help you achieve this goal.
In this article, I outline 10 ways to lower bounce rate on your WordPress site.

1. Deliver On Your Promise

When a visitor lands on your website, they’re usually looking for something – either information on some topic or something that you offered them in your headline.
Now it’s your turn to make good on your promise and deliver what you promised – whether it’s content that is useful and helps them solve a problem, or an offer or a giveaway.
If your page copy and content deliver on the promise you made in your headline, your visitors are more likely to stick around and read your page. Well-written content that is proofread and free of grammatical errors is a must if you want to keep your visitors reading longer.
If your article or blog post is not well-written and doesn’t give them what they want, they are more likely to hit that back button and be recorded as a bounce.

2. Optimize Your Page Loading Speed

In this age of super-fast internet speeds, there’s no excuse to have a slow-loading website. Your visitors want your page to load in seconds and if it doesn’t, they’re gone. However, there’s a lot you can do to improve your page loading speed.
There are a number of caching plugins like WP Total Cache and WP Rocket that will help you improve the user experience of your site by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration. Improve your page speed and your bounce rate will drop.

3. Compress Your Images

Reducing your image sizes will not only help your page load faster, but also decrease the load on your server.
I use a great, little, free tool called RIOT (Radical Image Optimization Tool) to compress images by over 50% before uploading them to my WordPress blog. It comes with a number of useful functions and also allows you to select image format (JPG, GIF or PNG) for your output file.

If you prefer to use a plugin that compresses images (though not as well as RIOT), you can install WP SmushIt. You can even use both options – compress your images with RIOT before you upload them, and with WP SmushIt after you upload them.

4. Improve User Experience

Besides page loading time, there are a number of other ways to improve your visitor’s experience when they land on your website or blog.
• Mobile-optimized
If your visitor is using a mobile device to access your website, they want to arrive on a page that is optimized for mobile devices. You need to ensure that your WordPress site either uses a responsive theme or a plugin to provide your visitor with a mobile version of your site. Not doing that will turn off visitors and definitely increase your bounce rate.
• Redirect 404 error pages
Make sure all your 404 pages are redirected to a page that offers your visitors a way to find the information they want or they will press that back button and your bounce rate will increase.
• Well-formatted posts
Your pages need to be readable for visitors of all ages. Small fonts are out as are large chunks of hard-to-read text. Small paragraphs of not more than two to three sentences broken up by lots of white space, sub headings, bullet points and lists are what make a page easy for your visitors to read. The Quicksprout blog has some excellent advanced formatting tips to maximize time on page.

5. Improve Internal Linking

Another way to give your visitors more reasons to spend time on your website is to improve your internal linking. You can either do this manually, by linking to previous blog posts, or automate it using a WordPress plugin like WP Internal Links Lite.
Internal links encourage visitors to click through to other pages and spend more time exploring your content. It’s a very easy fix to implement and can help decrease your bounce rate.

6. Add Interactive Elements

As Neil Patel notes in his post here, “If you want engagement, you need to create an engrossing experience for your visitors.” He recommends a number of ways of doing that, including using interactive elements like embedded tweets and Facebook posts, pop quizzes, polls, hypotext (hidden content that can be expanded when you hover over it) and infographics.

He also recommends a number of WordPress plugins that help create interactive elements on your blog like:

7. Related Posts

Another way to get your visitors to explore your blog further and read more of your content is by using a plugin that displays related posts or popular posts. These keep visitors interested and invite them to keep clicking deeper and deeper content into your content, which is exactly what will reduce your bounce rates.
Inline Related Posts

Some WordPress plugins you can use for this are:
WordPress Popular Posts
Inline Related Posts
Contextual Related Posts

8. Add Videos

Videos are one of the most engaging forms of content online, which is why internet users spend so much time on YouTube and related sites. One of the best ways to get your visitors to spend more time on page, is by embedding a video into your blog post.
This works best if you ensure that the video is related to the topic of your blog post and explains your topic or a point you’re making in further detail or offers another angle to the topic of your post.

9. Reduce Bounce Rate Plugin

According to Google, if a visitor only looked at one page on your blog, without visiting other pages on your blog, they will be recorded as a bounced visitor, even if they spent some time reading the entire page.
Google recommends using an “adjusted bounce rate” that involves implementing a small tweak to your Google Analytics code, which executes an event when a user has spent over a certain amount of time on the webpage.
Once the event is executed, the visitor is no longer counted as “bounce,” even though no additional pageview is recorded. This will mean your bounce rate will show users who have not spent a required “minimal time” on your website – the ones who have really bounced.
Reduce Bounce Rate Plugin
The Reduce Bounce Rate plugin will tell Google Analytics every 10 seconds that your visitor is still on the page and that there was some interaction on that page. Your page will be “unbounced”.

10. Zero Bounce Rate Plugin

Would you like to be able to redirect your visitors to any URL of your choice when they click the back button? The Zero Bounce Rate plugin will do that for you. It’s not free, but at a cost of $19 for a one-domain license, it might be worth the investment.
The developers claim that it allows you to “virtually eliminate your bounce rate and turn ‘lost’ traffic into profit.” You can set a different redirect URL for each single post or page or automatically rotate several redirect URLs for split testing.
You can also set it to redirect only visitors who come from certain sites that you specify, or only redirect mobile users for enhanced demographic targeting. You can also set it to not redirect visitors who have stayed on your page for a certain amount of time.

Did you find these 10 ways to lower bounce rate, on your WordPress site, useful? Do share your own tips in the comments below.
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How to Fix a Hacked WordPress Website. Revitalizing Plan

How to Fix a Hacked WordPress Website 
WordPress CMS has risen to a giantly ample web community. Currently, over 60, 000 000 users go crazy for this CMS solution. Thanks to its versatility and huge customization options, WordPress is now considered to be #1 worldwide CMS solution. Though, alongside with the possibility to create a website requiring no specialized coding and programming skills – there comes one bold and huge backside. To be specific, WP popularity has made the hacking chance way more seducing and alluring than it has ever seemed before. Therefore, if your site is already broken – all of its web data is in total danger, not even mentioning the possibility of losing plenty of your visitors, customers and time. No matter whether you’re a seasoned or greeny WP user – to fix a hacked WP website and prevent the future threat is critical must-know for your online well-being.
From the moment the hack of your WordPress CMS has been detected – you have to repair your site, fix the damage and prevent it from occurring once again.

Handling the Problem

Take down your website for repair.
To accomplish this goal, you have to change the password for the hacked WP website. The password can be reached through the hosting control panel. Once this goal has been reached it’s possible to manage the database files again.
Update your wp-config.php file to witness the password changes. 
hacked_wpIf you’ve got some sort of programming or coding skills – this task would not be hard to implement. Though, in case you are not keen in technical knowledge  – reach for developer’s or support assistance.
Repair your WordPress site.
To complete this task, rename the directory where you’ve installed WordPress to something like “mysite.old”. When ready, create a new folder with the same name as the one you just accomplished (it may be “mysite”). Once done, your site will be offline. 

Cleaning Up the Site

Let everybody know about the hack.
Explain your visitors, employees, clients that your site has been hacked and it’s down for repair. By doing that, you reduce confusion and show that you’re handling the situation.
Revise your database.
Go through and polish all of your content with malware and virus scanning software. It’s strongly recommended to schedule this task for fulfilling it on a regular basis. This one enhances chances plenty times for a safe web being.   
hacked_wpDelete all the themes and plugins.
For starting from a fresh list, make sure to get rid of all the weakest points of WordPress installation. Delete your old plugins, the ones that are not used.
Launch a new copy of WordPress.
In case you were using the hosting provider’s one-click install application – delete the old WP version before reaching to the new directory. 

Final Pieces of Advice

Making sure your site will never be hacked again
Once fixed the already occurred hack – take care to never face this again. Chances are that the following guidances are infinity times easier than figuring website troubles again:
Back up your content
To avoid the troubles of recreating the lost data – simply backup your website data. This type of service may be offered by your hosting provider packaged or added-on.
hacked_wpUse the benefits of your managed hosting 
Far from everyone has the skills and need to become a WP expert. So that spend money on a host specialized in WordPress, or simply a third-party CMS management service.
Control your site and server
Using monitoring tools enables keeping control over your web site data and its traffic.
Summing it all up, whether you’re reading this article to prevent and save your CMS from any possible break-downs, or to cure the ones already happened – hopefully these small recommendations helped to accomplish both these goals.
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YouTube said to be launching it's ad-free subscription service this October

After YouTube confirmed work on a subscription service earlier this year, we now have further details of their plans.
The company sent out a mass email to content owners yesterday, again pushing them to agree to new license terms and imposing an October 22nd deadline. If content creators fail to agree to the new terms by this date then their “videos will no longer be available for public display or monetization in the United States”. This has led to speculation that the October 22nd will see the launch of YouTube’s subscription service.
The subscription package is said to include an updated Music Key service, which launched in beta last year, along with a, yet to be announced, new ad-free service which would allow viewers to watch any videos on YouTube ad-free.
Peter Kafka at re/code is reporting that his sources are stating a $10 monthly charge for the package. Being that competitors are charging the same price point for a music only services, YouTube might have a winner on it’s hands.
With online ads being hotly debated in recent months, it will be interesting to see how YouTube’s new service takes off. At $10/month for the combined services, it might just be appealing enough to entice viewers to commit to a subscription. However, at such a low price, it remains to be seen how profitable this will be for the company.
You can see the letter in its entirety below.

For years, YouTube’s fans have been telling us they want more — more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
To give fans more choice we will be launching a new ads-free version of YouTube, available to fans for a monthly fee. This service will create a new source of revenue over time that supplements your advertising revenue. That’s why an overwhelming majority of our partners — representing over 95% of YouTube watchtime — have asked for and signed up for this service.
As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.
To accept, simply log into YouTube.com as “pakafka” from a desktop or laptop and follow the prompts by October 22nd.
If you haven’t signed by that date, your videos will no longer be available for public display or monetization in the United States. That outcome would be a loss for YouTube, a loss for the thriving presence you’ve built on the platform, and above all, a loss for your fans. We remain committed to working with you, as we always have. And of course, at any time, you can accept the updated terms which will make your videos public and monetizable again. Common FAQs can be found here.
We believe these new terms will greatly strengthen our partnership for the future. We went through a similar process three years ago when we began distributing and monetizing your content on mobile devices. Today, mobile represents over half of all watchtime and mobile revenue is up 2x in just the last year. Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.
If you have questions or encounter technical difficulties, we’re here to help: reach out to us for support here.
The YouTube Team