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Facebook’s Own In-App Search Engine a Threat to Google

facebooksearch1 

It’s no secret that the internet is experiencing a shift away from desktop searches and towards a more mobile-friendly future as consumers adapt to increasingly busy lifestyles.
But how will the evolving digital landscape impact the future of search, and what will this mean for the established system of information online? If Facebook succeeds with its recently unveiled “add a link” query option, users may be able to bypass Google entirely.
Though it’s difficult to imagine a company ever rivalling the reigning champion and undisputed king of the internet, all that may be about to change. 

Paving the Way for Competition 

Google’s “Mobilegeddon” algorithm change that went ahead on April 21st created more than a few opportunities for its social media counterparts and Facebook was more than happy to take advantage of the situation.
The platform has been developing an in-app keyword search engine specifically for use with mobile devices. It allows users to add content to nested Facebook status updates, infinitely simplifying a process that was once cumbersome at the best of times.
Search returns via the option seem to be sorted by relevancy, though recently published and popular articles that have attracted a high degree of audience engagement or have gone viral are given preference in the index of over 1 trillion posts. 

Mobile Ad Revenue Tops Expectations 

While the technology is still in beta and limited to a small U.S. test group, the past 12 months have indicated that such a change was bound to occur. According to Bloomberg, Facebook posted profit topping estimates — $2.91 billion and a 61 percent increase over the previous year — in the second quarter of 2014.
These gains were largely the by-product of a surge in mobile advertising and while Google reported a 6 percent decrease in the average price of its ads, Facebook was able to charge more for less.
This is indicative of the power that advertising via social networking sites has had over traditional avenues and Facebook seems well positioned to capitalize on its momentum over the short to medium term.
Now that the two giants have taken significant market share away from their competition, they stand as conquerors and almost as equals considering the fact that Google pulled in $4.76 billionin net revenue during the last quarter of 2014. 

Referral Traffic Edges Out Search Returns 

There is a marked difference in the way that each company chooses to operate. Google’s efforts have always been geared towards allowing individual users access to the information they want while Facebook has prioritized the practice and proliferation of social sharing.
Interestingly, the word “Facebook” has been the most searched for term via the Google search engine for some time. If the company didn’t have plans for leveraging its sizable audience and quite literally “become the internet,” it wouldn’t be where it is today.
Facebook is now enjoying the status it has worked so tirelessly towards and has, as of 2014, officially taken pole position in the race to acquire referral traffic.
According to AdWeek, the social media platform delivered almost 25 percent of all social clicksand this has galvanized the online publishing industry as more and more content creators push their work into the channel. 

Features of Facebook’s “Add a Link” 

As Facebook derives a large part of its revenue from mobile advertising, the new search tool has been tailored to display news items and popular stories natively. If one report from the Wall Street Journal is to be believed, Facebook could offer 100 percent of ad revenue to creators if they sell the items advertised in this way.
This creates a number of significant advantages for advertisers using the platform and eliminates the need for users to navigate away from their News Feed and wait for pages to load.
It’s a win-win for all concerned and Google must be sweating bullets.
The fact that this is happening only weeks after the rollout of Mobilegeddon shows that Facebook may be outthinking and outpacing its biggest rival. But with no public release date in sight, it’s difficult to see what actual impact this will have. 

Facebook’s Projected Direction 

There’s no doubt that Facebook has become a spectacular platform for businesses, advertisers and users and so the question is, “Will Facebook become more like Google in the very near future?”
Most experts would venture to say that Facebook won’t come to resemble the successful tech giant, but will be trialing a variety of innovative ways to make the conventional search engine virtually obsolete.
Facebook already attracts 1.44 billion active users on a monthly basis worldwide and 29 percent of these users are classed as millennials – the generation that came of age when the company was still in its infancy.
With that kind of demographic, Facebook needs to keep the information circulating its network of pages both relevant and interesting. When 75 percent of engagement occurs within the first five hours, timing is everything and Facebook’s new strategy seems to be well aware of that fact. 

A New Paradigm in SEO 

In all likelihood the most dramatic changes people are going to see are fundamental alterations to the way SEO works. As something that has been inextricably tied to Google and a first page ranking, the company would do well to run a few damage control protocols.
Whatever those measures might be are anyone’s guess. Suffice it to say that Google won’t go down without a fight and we’ll just have to wait and see how it all plays out.
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3 Best Practices for Turning Website Visitors into Email Subscribers

convert-visitors-to-email-susbcribersAsking for your visitor’s email address is a delicate process. It requires reaching the right person at the right time with the right message. Unfortunately, a lot of website publishers and online businesses don’t take this approach, which makes for wasted efforts and lost opportunities. This is where website personalization comes into play.
AddThis offers a suite of data-driven marketing tools that can help you avoid this mistake, and we want to make sure you’re using them to the best of your ability, especially as it relates to your email marketing. So, we put together a list of three best practices to help you better convert your website visitors into email subscribers.

1. Give first-time visitors the special treatment they deserve.

While you can use AddThis Custom Messages to target first-time visitors with a call to sign up for your email list, you can also use them to offer discounts on their first purchase or to point them to a page where they can get a free download (you can tailor this offer based on what your site offers). This way you’re providing value before asking them to subscribe. After you hook them, you can then target them with your email sign up when they return. This way you’re being respectful of where your visitors are in terms of their relationship with you and messaging appropriately.BONUS: You can also show your message when users display exit intent.

2. Pay attention to their interests and where they’re coming from.

I don’t know about you, but I’m a lot more likely to sign up for an email list if what they’re offering to send me is relevant to what I’m interested in following or learning about (or better yet – if I know they’ll send me future deals). What’s one way to personalize your messaging for different audiences? Paying attention to where they’re coming to your site from, such as social source (we list over 300) or a specific referring domain. This way, you can speak to visitors differently based on what drove them to your site.
You can also target visitors based on their interests. We recently spoke with Minneapolis Running about their use of Custom Messages, and they gave a great example of how they targeted visitors with family interests to promote an article of theirs about running with a baby jogger. Delivering relevant content to your visitors is a great way to increase the likelihood of them becoming an email subscriber.

3. Be aware of how many calls-to-action you’re using.

AddThis offers lots of different tools for website owners and marketers. We love them all – and we want you and your visitors to as well. One way to help make this happen is to be aware of how many calls-to-action you’re using on your site at the same time.
We design our tools to make your user’s experience more personal, which provides value for both the visitor and the site owner, but there are best practices to follow. When setting up different tools and Custom Messages on your website, we suggest you check them out yourself to see what kind of experience you’ve created. Be sure to try it on different devices (our tools allow you to target mobile, tablet, and desktop). Once activated, track how your Custom Messages are performing and adjust your strategy accordingly.
With these three tips in mind, you should be well on your way to growing your email list! 
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How To Submit an Android App To The Amazon App Store

Are you looking to increase the reach of your Android app? Looking for an alternate app store to submit it?
The majority of app developers publish their apps on the Google Play Store but disregard many alternative stores that are popular. The Amazon App Store is another popular app store for publishing your free or paid Android app!
In this guide, I will share the requirements (including image specifications for branding), for publishing your app to the Amazon App Store. I will be publishing my existing Android app (listed here) to the Amazon App Store.
This is an extensive guide, and will cover all of the essential steps to follow for publishing an app on the Amazon App Store.
Complete Guide to Submit Android App to Amazon App Store:
Go to this link & create your Amazon developer account. It is very important that you configure payment options right away. This is especially important for those who are offering in-app purchases or who want to monetize their app using Amazon’s mobile ad network.
  • Click on “submit”, and complete the tax interview for monetizing your app. If you don’t want to monetize the app, ignore filling out the tax interview. (It’s boring!)
  • Head over to your Amazon developer console here.
  • Click on Apps & Services
  • Click on Add New App
submit app Amazon app store
  • Select Android, and move to the next page. All the next steps are easy to follow, asking you to provide details about your app and about the developer.

  • Click on “Save” after adding the details. Now click on all the tabs above (Availability & Pricing, Description, Images, etc.) and add the details.
  • Image Sizes: Listed here are images sizes required for your app submission. In some cases you might be using a graphic designer, so you can share these image dimensions directly.
  1. Small icon: (114*114px) PNG Format
  2. Large icon: (512*512px) PNG Format
  3. Screenshots Between 3 and 10 PNGs or JPGs
    800 x 480px, 1024 x 600px, 1280 x 720px,
    1280 x 800px, 1920 x 1080px, 1920 x 1200px,
    or 2560 x 1600px (portrait or landscape)
  4. Promotional image 1024 x 500px (landscape only) PNG or JPG
  5. You also have the option to add a promotional video.
  • Click on “Save”. Similarly, click on each tab and add details. You will be uploading the .apk file under the binary files tab.
  • Once all tabs are green ticked, click on “submit app” under “app name” to submit for review.

  • According to the official help page, it can take up to 6 days to review your submitted Android app. In my case it took about 12 hours, and the app is already live. 

FAQ about Amazon’s App Developer Program:

  1. Amazon splits revenue 30:70 with the app developer.
  2. Creating an Amazon developer account is free.
  3. The Amazon App Store accepts non-exclusive app submissions.
  4. More details here.
Do let me know about the other app stores, where you have submitted your Android app? Don’t forget to share this post with others App developer on Facebook & Google plus.
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How To Start Selling Books on Google Play Store – Guide

Have you ever thought of becoming a book author? In the past, publishing your own book was quite a task. But thanks to the Internet, now you can write and sell a book without needing acceptance from a book publisher or approval from anyone.
Few days back, I have talked about selling your ebook using e-Junkie. In today’s post I will be sharing a detailed guide to using Google’s Book Store, and how to sell your own book on Google Play.
One of the benefits of using the Google Play store is the fact that Google doesn’t ask for exclusive rights to sell digital editions of your books. That means that you can sell your book on Google Play and via other marketplaces as well. This is an important feature of Google Play that makes it favorable to Amazon KDP.
Additionally, Google Book Partner Center (dashboard) lets you do various tasks such as:
  • Set different pricing for different countries
  • See a detailed analysis and sales report for your book
  • Manage promotion of your book
  • Offer .pdf versions of your book for free (good for marketing in certain scenarios)
If you have an ebook which you are selling elsewhere, or have a new book which is ready to be listed, you should definitely considering listing it on Google Play.

Getting Started with Selling On Google Play Book:

  • Prior to taking any other steps, you need to first check if your country is eligible for selling books on Google Play. You can find the country list here.
  • Next, create your Google Books Partner account here. Accept terms & conditions. Inside the dashboard, click on Book Catalog, and select “Add new book”.
add book to google book store
  • The first thing it will ask for is an ISBN number. If you don’t have one, select “This book doesn’t have an ISBN or other identifier”.
book ISBN number
  • Next, add the title of your book, sub-title, book description and author description.
  • The next step is to upload content. You should read this help guide to learn about the upload requirements. You can upload your book in .pdf format or .epub format.
Google book store upload requirement

Pricing your book for the Google Play store:

This step is very important, as the pricing of your book will have a definite impact on sales. You can go to this page to see the pricing for top selling books. This will give you an idea of a reasonable price for your book.
pricing book
Meta Data settings:
METADATA settings
This is another important field which you should complete very carefully. This section will help you to obtain the optimal means of discovery of your book on the Google Play book store. The more people who come across your book offer, the more book sales you will achieve.  You can read in detail about the book store’s meta data settings here.
Note: You can offer your book for free using Google Play if you choose. In MetaDATA settings, use 100% in the preview settings, and in preview details select “PDF download allowed”.
  • Once you have made all the necessary changes click on “next”, and publish your book! You can publish your book only to Google Book Store or to both Google Play and Google Book Store.
  • It will take few days before your submitted book will be live and available for purchase/download.
Meanwhile, you should browse Google Books Partner Center and check out few areas such as:
  • Promotions: This is useful when you want to run a sale or promotion for your book. Think of this as a free marketing tool to boost your book sales.
  • Payment center: You need to specify your payment details, and you can also choose to hold your payment. You will be happy to know that the minimum payment threshold is only $1. 
Google play store Payment settings
That’s it! Now you will simply  need to wait for a brief time to pass, and then you will see your book live on the Google Play/Book Store!
Conclusion:
With recent changes, Google has made selling eBooks easy.  And with the growing popularity of Google Play, you should not miss out on the opportunity to list your book here. Setup will only require about 10-15 minutes of your time (for an existing book), and you will tap a new revenue source for your book.
If you find this post helpful and informative, be sure to share it with your friends on Facebook, Twitter and Google Plus!
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How To Export Email Addresses of All Commenters on WordPress Blog

Want to grow your email list fast?
Want to advertise a product to a highly targeted email list using Facebook or any other forum?
Have you ever thought of including commenters’ email addresses in your email list?
If you are like me and are someone who started with email marketing late, and now you want to find a way to include what you have previously missed, I have a great solution for you. In today’s post I will be sharing information about a WordPress plugin that lets you do the following things:
  • Export all approved commenter email lists in .csv format
  • Optionally include commenter’s Website URL
  • Remove duplicate email addresses automatically
Later I will show you what you can do with this list, but first let’s learn more about this plugin.
How to export all approved WordPress commenters’ email:
To begin, you need to install this free plugin called “Commenter Emails”. You can check out the official plugin here.
After activating the plugin, click on comments > Commenter emails and there you will find all the qualified emails that you can export.
Export WordPress commenter emails
If you want to export the website URL of the commenter, you should check the option “Include commenter website”.
Click on download, and this nifty plugin will create a .csv file for you which contains the names and email addresses of your blog commenters.
The reason I find this plugin impressive is that it lets you download emails from only those commenters who are approved and live on the blog. This way, your list is of great value.
Perhaps you are wondering what can you do with this list. Allow me to share a few ideas that I have in mind as I write this:
What to do with your exported email list? Hint: It’s money!
Add it to your email marketing tools:
I use Aweber for email marketing, and it lets me import an existing email list. I can import a list as single-opt-in (meaning no confirmation email will be sent), or as double-opt-in. I would recommend that you use double-opt-in, because if you send an email blast without users subscribing to it willingly, you will see a huge spam rate, and a good email marketing tool like Aweber might block your account.
Import email list to aweber
Alternatively, you can use a service like MailGet to send email blasts very inexpensively. MailGet utilizes your Amazon SES account, so again you would want to ensure that the email sent is targeted and of high-quality.
Advertise a product or your brand on Facebook:
Do you know that you can target any ad on Facebook based on an Email list that you have?  This feature is called custom-audience, and you can target anything based on the email list you have. I tried this feature for getting more installs for the ShoutMeLoud Android app, and the result was great.
Facebook custom audience email
All you need to do is select the “create new custom audience” option, upload the .csv file, and in a while your custom audience (based on the email list) will be ready. You can use the same list an unlimited number of times to re-engage with users who have interacted with your blog previously.
I’m sure there are many more ways to engage high-quality email lists. I would be interested in your insights if you would like to leave them in the comment section below.
If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google Plus.
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How To Manage Broken Or Expired Affiliate URLs

Are you an affiliate marketer who has never considered regularly checking the links on your blogs and fixing any broken affiliate links?
If you are monetizing your blog with affiliate links, chances are good that many of your old affiliate links are expired or dead. How do you deal with expired links?
In this guide, I will share my strategy for dealing with broken affiliate links on my blogs.
First let’s consider the test scenario:
  • The deal or offer you posted a few months back has expired, and your unique affiliate link is giving a 404 error.
  • Affiliate programs have undergone major changes, and old links have stopped working.
  • Your old affiliate links are not working for other reasons.
While there certainly could be other reasons for broken links and 404 errors, the first two listed above are the top two reasons for the  broken affiliate links which I encounter in my day-to-day blogging life.
Here’s how I deal with these expired links, and I urge you to follow the same strategy or a similar one for your blog:
Solving the problem of expired affiliate links:
Start using the Affiliate Cloaker plugin or tool:
Affiliate URL Cloaker
Using an affiliate cloaking plugin has various advantages. This type of plugin makes it easier for you to manage all your affiliate links from one location, so you don’t need to edit individual posts to make changes in the affiliate links.
At the time of the writing this post, I’m using Gocodes Affiliate Plugin for WordPress. If you are not using an affiliate cloaking plugin as yet, I recommend ThirstyAffiliates over Gocodes.
Again, the reason for using an affiliate cloaking plugin is to make it easier for you to manage all your affiliate links. Whether you are using Amazon, iTunes affiliate or any other affiliate network, I highly recommend that you consider adding cloaked links generated by a plugin such as those mentioned above.
Find broken links:
Broken Affiliate links
Monitoring your website for broken links is an ongoing process, and you must definitely keep an eye on link status periodically.
To help with this important task, you can use a plugin called broken link checker, which checks all the links on your blog for 404 errors and for evidence that they are being redirected. This plugin also sends an email notification for broken links, which makes it convenient for you to monitor all the links of your blog.
Whenever any of your affiliate links start giving 404 errors, you should replace them with the new link or make the necessary changes recommended in the final section of this article.
You can also use a Mac tool called “Integrity” to check websites for broken links.
    Automatically delete “deals” posts that are expired:
    One mistake that is often made by many new affiliate marketers is that they don’t delete posts for deals and promos that have expired.
    For example, if you write about an exclusive deal from Amazon which will expire in the next two days, how do you deal with such a post after the two days have passed?
    automatically Delete WordPress post
    Instead of keeping it on your blog (since it doesn’t add any value after the deal has expired), you can delete it. And rather than deleting it manually, you can use a WordPress plugin callPost Expirator which automatically deletes the post after specified time.
    Convert expired affiliate links into email capture leads:
    Recently I faced an issue with one of the products I was promoting as an affiliate. The product name was Easy WP SEO, and it used to be an amazing SEO plugin for WordPress. In the past couple of months, the developer did a terrible job of maintenance and failed to fix many important issues. For this reason, I had to stop the promotion of the product.
    The problem was that there were many affiliate links inside my posts, and I needed to find a way to stop people from buying that product.
    I bumped into this video by Authority Hacker, which gave me a great idea for converting those potential buyers into a high-conversion, hyper-targeted email list.
    Leadpages, it took me about 5 minutes to create a meaningful landing page for my expired affiliate links.
    Here is the example page for your reference (do not subscribe to the list in the example, as it is for an announcement of the next awesome WordPress SEO Plugin).

    Conclusion: How to never have a dead affiliate link offer:

    Deal links are not good for user-experience, and being that these are affiliate links you need to take the utmost care of all such links on your blog.
    The first thing you should do (if you are not already doing it) is to start using a WordPress affiliate link cloaking plugin. (Refer back to part 1 of this article.)
    Thereafter, continue monitoring all links using automated broken link checker tools, and take the actions suggested above.
    Let me know how you deal with broken affiliate links? If you find the above tips useful, do share this post with your affiliate marketing friends.
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    How To Embed Links With Thumbnails In A WordPress Page or Post

    According to a study, articles that have relevant images have 94 percent more views than articles without images. This is proof that images effectively attract readers to a piece of content.
    When I was building my writer’s portfolio, all I had were links to articles that have been published online. I wasn’t a photographer or a graphic artist, so my portfolio looked like a series of article titles that are linked to their source. It wasn’t visually appealing at all, and while it served the purpose of showing prospective clients my work, it was a poor way to do so.Embed blog postsI looked for a way to present my links in a more visual manner, and that led me to discover Embedly. It’s a way to present boring and plain-looking text links into attractive and interactive images. It can mean a world of difference especially if you’re striving to incorporate images into your web pages and blog posts.

    What is Embedly and how to use it?

    Embedly is a WordPress plugin that allows you to embed links to articles, videos and audio into any page or post in your WordPress site. It sounds like a simple function, but it’s in the execution that this tool won my approval.To start using Embedly, you need to sign up for a free account. Once done, log in to your account and locate the API key found on the left side of your dashboard. Click “Copy”.
    Embedly DashboardInstall the WordPress plugin and activate it. Once the plugin is activated, find the Embedly control panel on the left pane of your WordPress dashboard. Click on that and paste the API key under the field for “Embedly Key”. Then click on “Save Key”.Embedly API KeyIn a blog page or post, you will now see the Embedly icon on your text editing toolbar. Click on this to embed a link. You should get a pop-up window where you can enter the link you want to add to your post. Upon entering the link, click on Show.


    A preview of the embedded portion appears below, and you can edit the appearance from here. You can resize the thumbnail, and edit the excerpt for the article. You may then click “Add To Post” when you’re happy with the preview.Embed Blog post There’s also an option to use a dark background for the embedded portion. Click on the box beside “Dark background” to use this format. The background will be black, the thumbnail image remains as is, and the text becomes white.
    You can preview your blog post to see how the embedded portion looks and whether or not you need to make more changes.
    As you can see, all basic information about the article is already indicated in the embedded image/link. It has a header for the name of the website where the link is from, followed by the featured image, an excerpt and a link on the very bottom where a reader can click to read the rest of the article.
    Aside from editing the image size and excerpt, this tool does all the work for you. No fuss, no advanced technical skills required.
    Embedly is free for embedding up to 50,000 URLs per month. Any excess to that is charged $0.0007 per link. You can also upgrade to a premium plan of $ 19/month. If you have a small or medium-sized blog and you don’t embed a lot of links, then the free account should be sufficient for your needs.

    How Embedly helps in blogging?

    If you’ve ever tried embedding links on to your blog post, you’ll find that links to images and videos will produce a “replica” of the original content on your post. This means that a link to a photo of a flower will embed the same image within your post.
    Embedding articles, however, is a different story. There are not a lot of plugins or tools out there that allow you to pull the featured image of an article to embed within your post, along with the article link. There may be a more tedious way to do it, and that may be okay if you’re savvy enough.

    Create free Embedly account

    Embedly is different because it’s super easy to use and it’s designed for featuring articlesthat are outside your site. It tailors the embedding so your content informs a reader what it’s about in a nutshell, at the same time giving him an option to read the entire thing from the link source.

    Conclusion

    For anyone who understands the value of a visually compelling page, Embedly is a great weapon of choice. It serves one simple yet useful function — and that is to make your links come alive and be more attractive to your readers. It also gives your site a seamless look, which makes you look like a pro with little effort.
    Do let me know if you know of any other similar tool like Embedly? What other practical usage of Embedly, you can think for a blogger?
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    How To Make Your WordPress Blog Mobile Friendly – Best Solutions

    Are you looking to make your WordPress blog mobile friendly? If you have not yet thought about it, you should as Google have made mobile site an official search engine ranking factor. In this guide, I will share various options ( WordPress mobile Plugins + Themes) that you can use to make sure your WordPress blog is mobile readable and passes the Google mobile friendliness test.
    Make WordPress Site Mobile Friendly
    Before I start sharing all the solutions, I recommend you to go to this link, add your blog URL and it will show if your website is mobile friendly or not according to Google. If it is, you don’t have to do anything, but if the result is negative, you should work right away to make your blog mobile friendly.
    In this tutorial, I will explain all the solutions which you can use to make your WordPress blog mobile ready. So, lets look at the possible solutions and pick the one which you find best for your blog.
    Making WordPress Blog Mobile ready:
    Use a responsive theme:
    Responsive WordPress design
    If your WordPress theme is not mobile friendly, it’s not a perfect theme for your blog. Reason being is, you should not just think about mobile screen but also consider that we are living in multi-screen world. A responsive theme will ensure that your site would load perfectly on all screen size ( Smartphone, Tablets, SmartTV and any other screen type).
    All the modern WordPress themes are now responsive and if your WordPress theme is not responsive,that means you are using an outdated theme. You can use any of these sites to check the responsiveness of your theme and if your result is not responsive, you should change your theme and get a responsive theme. For free themes, you can browse WordPress theme directory with responsive tag or check popular free WordPress themes and pick the one which is responsive.
    If you are running a professional blog (Blog which is making money or business blog), I would recommend you to invest a bit and purchase Genesis Theme, which is the most popular premium theme and it is responsive too.  What ever WordPress theme you pick, ensure that your theme is responsive.
    Here are list of WordPress themes which I recommend (All are responsive)
    • Genesis WordPress Themes
    • Elegant Themes
    • OptimizePress theme (For Sales page & membership WordPress site)
    Customize responsive design for mobile:
    If you are a theme developer or hiring a developer to design/develop your WordPress theme, I would suggest you to take advantage of CSS media queries for responsiveness. This is a better solution to make your responsive design more mobile friendly and this is the solution I use for my blog.
    To give you an example, in a responsive design usually your sidebar and footer will show after the blog content. The fact is, many of your sidebar or footer widgets are not at all required on mobile device. Using CSS media queries, you can configure what should load on the screen based on screen-width. This way you will give a better user-experience to your mobile or tablet users. I have seen very few WordPress blogs taking advantage of this, but this gives the best user-experience to your mobile readers. You would require to spend a little extra for this solution, but it’s totally worth it. If you want to understand what I’m talking about, I would recommend you to browse www.techalive.net on your mobile phone browser.
    Jetpack Plugin mobile theme:
    Jetpack Mobile theme
    Jetpack WordPress plugin is a great free solution to offer WordPress mobile site. You need to activate this module after activating Jetpack WordPress plugin. This plugin comes with many useful configuration option such as you can configure custom menu for your mobile site, you can decide which sidebar to load. (It can load only one sidebar, which is good for smaller screen size on mobile phones).
    You should also look at this official help guide to know various configuration options.
    WPTouch WordPress plugin: (Free & paid) 
    WpTouch mobile theme
    WPTouch is most popular paid WordPress plugin for mobile WordPress site. It comes with free and paid version. You can download the free version from here, but if you are looking for advance option such as running ads, A/B testing ads, Google fonts for mobile site and many more, Pro version is highly recommended. The price starts at $59 for one site or $99 for 5 WordPress sites. It also offers Woo-Commerce mobile theme and many more themes to select from. Before I started using the custom responsive design for My blog, I was using paid version of WPTouch plugin.

    Conclusion: What option is best to make WordPress mobile friendly?

    There are many other WordPress mobile plugins and solutions out there, but you can pick any of the above solutions for your site. My suggestion is to definitely have a responsive design and if possible use CSS media queries.
    If your site doesn’t look mobile friendly (Optimum user-experience) on small-screen even after using a responsive design, you should consider using WPTouch paid plugin over Jetpack plugin. If you don’t have any single penny to invest, Free WPTouch plugin or JetPack plugin is the best free solution for you.
    Do remember that your role here is not just to offer mobile site, but to ensure that it increases your conversions and you should be able to monetize your mobile site with proper ad placement.
    Do let me know which WordPress mobile plugin or solution you are using to make your WordPress site mobile friendly? Do share this article with other bloggers, as it will help them to make their WordPress blog mobile ready. You can share this guide on your Twitter, Facebook or Google plus.